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Swan Hill region cracks a million!

Swan Hill region cracks a million!

The Swan Hill region has cracked the one million mark!

Murray Regional Tourism data released on Friday shows that in 2018, visitors spent more than 1.1 million nights in the region. That’s up 18.7 per cent on 2017. The figures also show that domestic day trip visitors increased to 290,000 for the year, up by 2.5 per cent.

Swan Hill Rural City Council Mayor Ann Young said the figures were reward for the effort that individual tourism businesses and event organisers had put in across the municipality.

“We know that the Swan Hill region has so much to offer, and it is great to see that visitors are increasingly paying attention,” she said.

“The addition of the Heartbeat of the Murray laser light show, and continued growth of events like the Swan Hill Region Food and Wine Festival and the Mallee Almond Blossom Festival are all contributing factors.

“We hope that with further improvements along our riverfronts, and the addition of a new gallery and interpretive centre in Swan Hill, we will see these figures continue to grow.”

Swan Hill Incorporated chair Murray Ray said there were clear economic benefits to the region with increasing visitor numbers.

“These 1.148 million visitor nights are a huge boost to our region’s economy. It is estimated that every overnight visitor contributes $155 to our economy, which equates to a massive $17.8 million in 2018,” he said.

“It is wonderful to see that local efforts to market and improve the region are paying off. This is why organisations like Murray Regional Tourism and Swan Hill Incorporated exist and we will work towards continually building these figures in future years.”

Murray Regional Tourism works in partnership with Visit Victoria, Destination New South Wales, 13 councils and regional tourism organisations to grow the visitor economy. Initiatives include marketing, upskilling tourism operators and developing and encouraging new tourism ventures along the Murray.