The Swan Hill Rural City Council Tourism Strategy provides a framework for the marketing and development of the Swan Hill Rural City as a tourism destination. The Swan Hill Rural City Council’s Economic Development Unit has developed this strategy as a tool for all industry stakeholders to adopt when considering tourism development and marketing the region as a place to visit.
Swan Hill Rural City Council is committed to working cooperatively with the business community in the common pursuit of increasing visitor numbers, yield, visitor nights and expenditure to the region. This goal will be achieved by undertaking a number of strategies conducive to maintaining the quality of life currently enjoyed by our local communities. It is these assets that portray the Swan Hill Rural City as a region of natural beauty and good living.