|POLICY TITLE||MAJOR EVENTS SUPPORT SCHEME|
|DATE ADOPTED||JULY 2011|
|DATE REVIEWED||MAY 2016|
|TO BE REVIEWED||MAY 2020|
Over 100 events take place in the Swan Hill region each year. These events are fundamental to our region’s identity and prosperity, and as such form a critical role in shaping our community and civic way of life. These events also contribute significantly to the region’s economy.
The purpose of this policy is to articulate Council’s responsibility and structure for supporting major events in the Swan Hill Rural City Council.
This policy applies to any group or organisation that wishes to stage an event within the Swan Hill Rural City Council, and attract Council funding and/or sponsorship. This includes:
- Established and new events;
- One-off and recurring events;
- Not-for-profit and commercial events.
For the purpose of this policy, an event is defined as a planned public or social occasion. Event types include, but are not restricted, to cultural community, historical, artistic, sporting, culinary and environmental events. They can include markets, festivals, sporting events and shows. Ongoing seasonal sporting activities are not classified as an event under this Policy.
The policy extends to cover the administrative processes to facilitate the allocation of money set aside by Council in the annual budget under its Major Event Support Scheme (MESS) program. Under the MESS program, events will be categorised into either the Event Development Scheme or Event Sponsorship Support Program. The policy is limited to only those project proposals that are eligible for funding under these two programs’ criteria.
Council aims to achieve the largest net benefit for residents and ratepayers from itsinvestment in events across the municipality.
Council’s role in supporting events is closely linked with the purpose of the event and its associated economic and social outcomes listed below.
- Enhance the quality of life for our communities.
- Promote a sense of community identity and pride.
- Stimulate economic growth within the community.
- Encourage best practice in the development and implementation of events.
- Encourage wider community participation in events.
- Promote the Swan Hill region as a tourist destination and encourage overnight stays.
Signed: Cr Les McPhee (Mayor)