Social Media Policy

POLICY TITLE	SOCIAL MEDIA
POLICY NUMBER	POL/GOV017
DATE ADOPTED	FEBRUARY 2013
DATE REVIEWED	FEBRUARY 2022
TO BE REVIEWED	FEBRUARY 2025
RESPONSIBLE OFFICER	Community Engagement and Communications Coordinator Social
DOWNLOAD	Social Media Policy (pdf 160kb)

Purpose

The purpose of this policy is to improve the effectiveness of Swan Hill Rural City Council’s (Council) communication and engagement with the community.

Scope

This policy applies to all Council employees and Councillors.

Policy

Council is committed to actively using social media as a form of community engagement.

Council will establish protocols for managing Council’s social media platforms, including content approval, setting up new platforms, social media monitoring and comment management.

Council will also provide guidelines for employees and Councillors about the personal and professional use of social media platforms.

Related Policies

• POL/CORP225 Website Policy
• POL/CORP218 IT Acceptable Use Policy
• POL/GOV003 Media Policy
• POL/STAFF104 Disciplinary Policy
• POL/CORP203 Corporate Credit Card Policy
• CPOL/GOV025 Community Engagement Policy
• Communications & Engagement Strategy 2019-2022
• POL/CORP211 Privacy Policy

Related Legislation

• Copyright Act 1968 (Cth)
• Defamation Act 2005 (Vic)
• Local Government Act 2020 (Vic)
• Privacy and Data Protection Act 2014 (Vic)
• Wrongs Act 1958

Signed: Jade Benham (Mayor)
Date: 17/02/2022