Economic insights

Understanding our local economy helps businesses, investors and the community make informed decisions.

Swan Hill Rural City Council provides access to economic data and insights through Spendmapp, an interactive platform that analyses spending activity across the municipality. The information helps identify local spending patterns, visitor activity and emerging economic trends.

Quick Facts (July 2025 - June 2026)

$10.1M
Transactions
$55
Average transaction value
$54.9M
Peak Month: Dec-25
$4.2M
Trough month: Feb-26
$361.5M
Resident local spend
$190.2M
Visitor local spend
$551.7M
Total local spend

Monthly Economic Insights Reports

Each month, Council publishes a Monthly Economic Insights Report to help businesses, investors and the wider community stay informed about the local economy. These reports provide a high-level overview of local and visitor spending, economic performance and emerging trends across the Swan Hill municipality.

How Council uses Spendmapp

Council's Economic Development team uses Spendmapp to support evidence-based planning and strengthen the local economy.

The data helps inform:

  • Business support and engagement
  • Strategic planning
  • Economic development initiatives
  • Investment attraction
  • Visitor economy analysis
  • Economic monitoring and reporting