Last updated: 22 September 2025
MyCity Terms of Use
MyCity is a community directory platform designed to connect residents with local groups, clubs, and community services. Offered by Swan Hill Rural City Council, this service includes a free directory listing and the opportunity to promote events.
These Terms and Conditions apply to organisations and groups wishing to:
- Create and maintain a Community Directory listing
- Submit an event for promotion on Council’s website
- Request promotion of an event on the Clock Tower LED screens
By submitting a listing or event, you agree to comply with these Terms and Conditions.
Eligibility
To be eligible, your organisation or event must meet the following requirements:
- Operate within or near the Swan Hill Rural City Council area.
- Be either a community-based group, a not-for-profit organisation.
- Activities that have direct Council involvement, partnership, or funding.
- Activities must align with Council’s role in supporting an informed, engaged, and inclusive community, built on fairness, respect and accountability.
Ineligible content includes:
- Profit-driven services, commercial advertising, or events run primarily for private or business gain.
- Political, religious, or contentious content.
- Personal messages (e.g., birthdays, weddings, private functions).
- Promotions unrelated to the local municipality.
Council reserves the right, at its sole discretion, to determine eligibility and to reject, edit any submission. Supporting documentation may be requested.
Council has a limited number of LED screen spots available, and due to high demand, not all eligible requests will be approved.
Submission Process
All submissions must be made via a 'MyCity' account.
- Organisations must register with a generic organisational email address (not a personal address).
- Once logged in, organisations can submit:
- A Community Directory listing
- An event for the Council website
- An event for the Clock Tower LED screens
- Each submission requires completing the relevant online form and providing accurate details.
- Council staff will review each submission before it is published or displayed.
- Processing may take up to 7 business days.
Additional requirements for LED screen promotions:
- Events can be promoted for up to 3 weeks prior to the event date.
- Submissions must be lodged at least 1 week before the requested start date.
- Only one LED screen promotion per event will be considered.
- Placement and timing are at Council’s discretion, based on availability and relevance.
Content Requirements
Council reserves the right to adjust content to meet visibility or technical requirements.
LED Screen Technical Specifications:
- Resolution: 288 (w) x 432 (h) pixels
- Density: 72 ppi
- Accepted formats: JPG, PNG (images); MP4 (video)
- Avoid large areas of white (too bright at night). White text on a dark background is recommended.
- Use bold, high-contrast fonts for readability from a distance.
- Submitters must hold the rights to use and distribute any images, artwork, or material supplied.
- No Motion graphics.
- No QR codes
Responsibilities of Organisations
- Organisations are responsible for ensuring their information is accurate, up-to-date, and suitable for public use.
- Community Directory listings must be reviewed regularly by the organisation. Council will send automated review reminders every 6 months.
- If an account is suspected of being compromised, the organisation must reset the password and notify Council immediately.
Privacy
- Information provided in listings or event submissions will be made publicly available, including on Council’s website and/or LED screens.
- By submitting information, you confirm that the content is suitable for public access, copying, and download.
- Council handles personal information in accordance with the Privacy and Data Protection Act 2014 and Council’s Privacy Policy.
- Information will be recorded in Council databases and made available to relevant staff as needed.
Liability and Indemnity
- Council accepts no liability for errors, delays, technical outages, or failures to display content on the Community Directory, website, or LED screens.
- The submitting organisation indemnifies Council against all claims, actions, suits, liabilities, costs, and expenses arising from their listing or event promotion.
- Images and approvals we reserve the right to refuse images of children.
Changes and Updates
- Council may modify, suspend, or discontinue any of these services at any time.
- These Terms and Conditions may be updated periodically. The most recent version will always be published on Council’s website.
- Significant changes will be highlighted in the updated version, in line with legal requirements.
What happens with your information?
Information requested on this form is required by Swan Hill Rural City Council in order to process your application.
We will handle any personal information you provide on this form in accordance with the Privacy and Data Protection Act 2014. We record this information on our customer databases and make it available to relevant Council staff in line with our Privacy Statement.
You can access your personal information by contacting our Privacy Officer.